Interbrand Sydney has come up with a new name and brand identity for a headhunting firm that reflects the clandestine nature of the profession.
Chantal Manning-Knight, who left The Toni Chapman Consultancy after almost two years to go it alone, now calls her company Cloak & Dagger.
On her business cards there is no reference to her job as a creative recruitment specialist – she is referred to as head of fittings, alterations and repairs at Cloak & Dagger.
Interbrand also designed Manning-Knight’s website, so that it is not immediately obvious that it belongs to a headhunter.
“We’re all familiar with that awkward moment, when a recruiter calls and you need to pretend you are talking to your mother,” explained Richard Curtis, MD of Interbrand Sydney. “So when Chantal approached Interbrand to look at rebranding, we thought why not reposition her business in a way that not only presents her skills, experience and passion for people, but also addresses the need for absolute secrecy and discretion.”
Interbrand has also created Cloak & Dagger bag tags.
Manning-Knight began her career as a copywriter, and has worked at agencies including George Patterson Bates and McCann in Sydney, and Batey Ads and Dentsu Young & Rubicam in Singapore.
- Design Director: Chris Doyle
- Design: Jefton Sungkar
- Digital: Mike Tosetto
- Writing: Chris Lamont, Lex Courts, Chris Doyle
- Client: Chantal Manning-Knight