Headspace finally appoints an ad agency – five months after DraftFCB Melbourne closure

Depression foundation Headspace – which has been without an ad agency since DraftFCB Melbourne closed five months ago – has finally secured a replacement.

Since DraftFCB wound up its Melbourne operation in September 2012, Headspace has not found its search for a new agency easy, insisting that its new partner work pro bono. “We can pay production costs and contribute a small margin,” Headspace’s head of corporate affairs Elisabeth Tuckey told Mumbrella in October.

However, the charity has just hired Melbourne agency 10 Feet Tall to handle its advertising, not for free but for a “discounted fee”, according to the agency’s boss Joseph Meseha.

10 Feet Tall emerged on top of a long list of interested contenders.

The appointment “was more about fit than remuneration”, Meseha told Mumbrella.

He added in a statement: “As a brand strategy focussed agency we look forward to making a very valuable contribution and difference to both this great brand.”


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