Mortgage Choice reminds customers ‘We’re Locals Too’ in TV ad

Mortgage Choice has launched a national campaign to remind customers Mortgage Choice staff are locals too.

Created by Now We Collide, the 30 second ad says Mortgage Choice’s advisors surf at the same beaches and send their kids to the same local schools as the audience.

Melissa McCarney, general manager at marketing for Mortgage Choice, said in a statement: “At the core of our brand is the expertise and knowledge of our brokers and financial advisers, local experts who are passionate about helping Australians make better choices with their money so they can afford to live the life they want to live.

“Our experts are more than just an image on a website, or a voice over the phone, they are trusted locals who are a part of the communities they live and work in.”

The campaign will run across TV, radio, online, outdoor and social media.

Credits:

• Mortgage Choice Team:
• Melissa McCarney – General Manager, Group Marketing
• Caroline Ashmore – Marketing Manager, Brand & Customer Acquisition
• Damien McDonald – Head of Local & National Promotions
• Nicole Peters – Head of Customer Engagement
• Jessica Darnbrough – Head of Corporate Affairs
• Agency Team:
• Keir Maher – CEO & Head of Strategy
• Ryan Bodger – CCO & Creative Director
• Nadine Spencer – Director & Senior Content Creative
• Georgia Grant – Production Manager
• Jessica Ameduri – Production Coordinator
• Agency Partners
• Atomic 212