Health news site launches

Health Reporter, a website covering health news, has launched.

The announcement:

A team with significant experience in the media, digital advertising, journalism and health communication industries has launched a new daily breaking news and opinion website focussed on Australia’s health system.

Backed by a team of experienced ex News Limited journalists, the Health Reporter, was born of the belief by its owners that Australia’s health system is important and large enough to have its own daily online news site producing original news content and opinion.

Leading the new venture are Michael Riley, ex News Limited journalist and long time health industry PR executive and Jamie and Lori Silver, the directors of digital media and advertising agency Pixel Light and who between them, spent years with internet pioneers LookSmart, Seek and realestate.com.au before establishing their own agency.

“Our long term goal is to break news, provide challenging and thought provoking opinion pieces and help set the health news agenda rather than follow it. We know that will take some time to achieve but we will work hard throughout 2012 to achieve that goal.” Riley said.

Riley, who has taken on the role of Managing Editor after 25 years in senior public affairs roles including the public and private health sector and the pharmaceutical industry, said research conducted by the Health Reporter team indicated there were a number of issues, stories and opinions that could be reported more adequately in the media than presently being done and there were important stories and issues that warranted further coverage and/or follow up.

“We are aiming high in our goal to break news, publish stories and thought provoking opinion, news angles and articles that will set the agenda, to deliver content which is newsworthy and of interest to a national audience. “

The Health Reporter will be provide all content for free and will generate revenue initially via advertising. Riley said the response from the health industry in particular to the idea of the Health Reporter had been exceptionally positive.

“Frankly, we’ve been overwhelmed at the response. We already have a number of good stories ready to run and opinion from key players in the health industry. There will be no shortage of content across such a huge industry and we believe that if the content is good, balanced and reliable, the audience will be there and ultimately this is what potential advertisers want.”

Source: Health Reporter


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