Healthdirect Australia appoints Bohemia and Workshop

The National Health Call Centre Network, a jointly funded federal, state and territory 24 hour phone service has appointed a creative and media agency following a competitive pitch.

Operating under the trade name Healthdirect Australia, the call centre has appointed Sydney-based Workshop as its creative agency and STW’s Bohemia to represent its media interests.

The agencies won the competitive pitch following a tender issued in August.

Michelle Wade, senior marketing manager for Healthdirect Australia said: “Workshop won because the agency demonstrated deep understanding of the challenges in connecting with our many and varied audiences, clear insights into how those challenges could be met and the creativity to bring those insights to life in multi-media.”