F.Y.I.

Healthy Me TV launches Mother’s Day campaign

healthyMeTVSeven West Media and Brand New Media’s digital channel Healthy Me TV has launched a Mother’s Day Classic campaign to raise funds for the National Breast Cancer Foundation.

The announcement:

Sydney, 30 April 2014 – healthyMEtv has launched its first community service initiative with the announcement of its partnership with the National Breast Cancer Foundation (NBCF). This will kick off with a campaign to promote the Women in Super’s Mother’s Day Classic (MDC), held on 11th of May and raising funds for NBCF research projects.

healthyMEtv will support NBCF in their efforts to raise money and awareness for their research into the prevention and cure of breast cancer. healthyMEtv will promote the event and encourage donations for channel host, Shellie Horton, and the healthyMEtv team who will run the MDC and create new content to support the campaign.

All registered entrants of the Mother’s Day Classic healthyMEtv team will be supplied with video based tips on how to make the most of their training and event running. NBCF’s inspirational documentary-style short films will also be published on the channel. healthyMEtv is committed to supporting health and wellness amongst Australians and additional support of the event will be offered through its social media channels.

“Breast cancer touches most Australians in some way. We are privileged to partner and support with an important organization like the NBCF and this is part our channel’s commitment to generating positive health outcomes for the community.” says Julie Duff, Channel Director, healthyMEtv.

Carole Renouf, CEO of NBCF Australia says: ‘NBCF Australia are delighted that healthyMEtv are supporting the Mother’s Day Classic by encouraging registration and participation, as well as entering a healthyMEtv team in the event and encouraging donations. NBCF Australia promotes the message strongly that an active lifestyle with regular exercise is vital for those living with, and in remission from breast cancer.’

The NBCF is a leading community-funded organisation in Australia, raising money for research into the prevention and cure of breast cancer. Recognised as one of the leading breast cancer organisations in the world, NBCF’s mission is to save lives through early detection and to provide mammograms for those in need.

healthyMEtv is owned, created, and produced by brand new media and showcases information and advice from Australia’s leading health professionals. Covering an eclectic mix of topics in fitness, nutrition, health, beauty, and lifestyle, audiences can navigate towards their own interests through connected devices, anywhere, anytime.

REGISTER AT: http://www.mothersdayclassic.com.au

NBCF: http://www.nbcf.org.au/

healthyMEtv: www.healthyMetv.com.au

Source: Brand New Media press release.

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