Heaps Normal’s bold campaign to ‘break the link between live music and getting fucked up’

Independent non-alcoholic beer brand Heaps Normal has partnered with music charity Support Act, for a Heaps Normal Presents initiative looking to “break the link between live music and getting fucked up”.

The partnership will see Heaps Normal pledge 1% of its annual revenue in 2023 to the charity, which provides crisis relief, mental health and wellbeing support to musicians, managers, crew and music workers across Australia.

Heaps Normal will also provide products for Support Art events and ambassadors.