Heart Foundation launches COVID-19 education campaign

The Heart Foundation has kicked off a national marketing campaign to inform Australians with heart disease about their increased risk of complications from COVID-19 (coronavirus).

The six-week campaign will include print ads in News Corp Australia’s regional and metro mastheads, a lift-out in The West Australian, a 30-second TVC across Seven and Foxtel, capital city radio sports, and digital advertising on Facebook, Google and News Corp titles.

The Heart Foundation has a close collaborative history with News Corp, working with the publisher on its award-winning Serial Killer campaign which aimed to garner heart disease the amount of national attention, public panic and headline news coverage it would receive should its statistics be from a murderous rampage.

The print execution (Click to enlarge)

The health body’s chief marketing officer Chris Taylor Taylor said this campaign is running to ensure people with heart conditions have the appropriate and relevant information to support them during this critical time. The campaign’s key message is simple, he said: “If you have heart disease, you are more vulnerable to severe COVID-19 complications.”

“We’ want to remind all Australians – and particularly those at higher risk due to heart disease – that we are here for them,” he said.

“While this is a novel condition and many things about it are still unknown, relevant messages need to be delivered quickly to those at high risk of complications from COVID-19.”

Taylor said in addition to good hygiene and social distancing, affected people should maintain their current treatment and medication plan, get the flu vaccine, stay physically active and eat well.

The radio ad: 

The Heart Foundation’s chief medical advisor and cardiologist Professor Garry Jennings is the face of the community service announcement-style campaign.

The campaign was created by the Heart Foundation’s specialist healthcare creative agency, DDB Remedy.


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