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HeartKids encourages Australians to ‘show your heart’ in latest campaign

Congenital heart disease organisation HeartKids has launched a new campaign, ‘show your heart’, to raise awareness for the disease which currently has no cure.

Created by Hulsbosch, the ad features heart disease survivor Zander, who beat the odds and joins the eight Australian babies born with congenital heart disease every day.


The ad forms part of a three year strategy, which saw the charity move its focus from Valentine’s Day to the whole month of February.

Carolyn Pitt, client services director at Hulsbosch, said in a statement: “The campaign powerfully signals not only what the charity does but invites people to join in the fight; we want everyone to ‘show their heart’ to help kids with congenital heart disease (CHD).

“The key visual component is a young Sydney boy named Xander, a Heartkid currently living with congenital heart disease, and highlights the impacts he and his family will have to navigate through their CHD journey.

“It’s emotive personal stories that are eye-catching and simply reveals ‘a call to action’ for the charity.”

The 30 second TV ad is scheduled to run on free-to-air TV, Foxtel and out of home.

Rob Lutter, CEO at HeartKids, added: ““As a fundraising organisation we value support and partnership. The Hulsbosch team has made an invaluable contribution to the cause. Their deep understanding of our needs ensured an impressive campaign outcome, which has our 100% support.”

Credits:

  • Executive Creative Director: Hans Hulsbosch
    Campaign Lead and Copywriter: Chris Round
    Campaign Strategist: Emma Burn
    Creative Lead: Rohan Cain
    Business Director: Jaid Hulsbosch
    Client Services: Lucy Jones
  • Production team:
    Voice Over: Grant Lyndon
    Producer: Alex Bray, Rabbit Content
    Photographer and Videographer: Ben Hansen, SALT Studio
    Audio: Myles Lowe, Songzu
    Post production: Chris Grocott, White Chocolate
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