Founder of world’s hottest network among first major speakers revealed for Mumbrella360

The global CEO of the most talked about new agency network to launch in recent times, Hearts & Science’s Scott Hagedorn, is the first international keynote speaker to be announced for June’s Mumbrella360 conference.


Hagedorn: Founder of the fastest growing media agency network of all time

Named by The Wall Street Journal as one to watch in adland, Omnicom’s newest media agency network Hearts & Science launched in the US in April last year. It took the market by surprise when it snatched the two biggest media accounts in North America with Procter & Gamble and AT&T worth an estimated US$5bn.

Since then, Hearts & Science offices have already sprouted up in Canada, the UK, Puerto Rico, India and Dubai to service the MENA region.

The New York-based Hagedorn is a 12-year Omnicom veteran, having led the PHD network in the US and was most recently CEO of Annalect, its data and analytics business.

Hearts & Science is based on the premise of combining data-driven planning and buying with content created to emotionally connect with consumers.

Hagedon joins Mumbrella360 to outline his vision for the media agency network, and what agencies will need to do to break through to consumers and deliver better business results for clients.


From left: PwC’s Brownlow, Sapient Razorfish’s Hilding and Mozilla’s Tuohy

In other international speakers being revealed today, Hilding Anderson, SapientRazorfish’s director of research and insights at its Washington DC office joins the line-up to share how leading companies are exploring business transformation, and offer a set of immediate steps that CEOs and other senior thinkers should take to embrace the digital age.

Hilding is co-founder of SapientRazorfish’s research and insights practice, and editor of the agency network’s annual digital trends report, Insights. He specialises in experience innovation and emerging technology, consulting to C-level executives on strategy and emerging trends.

And Mozilla Firefox’s head of global social, the San Francisco-based Maura Tuohy, will explore the topic of socio-digital anthropology – the study of humans through understanding their social media behaviors – to uncover cultural insights that shape powerful brand marketing and creative advertising.

Tuohy, who has previously worked in Sydney, featured in Mumbrella five years ago when she won the “Steal Banksy” competition, which saw her successfully pull the wool over the eyes of a rival agency to “steal” a $15,000 painting by British artist Banksy, as part of a stunt for the Art Series Hotel.

banksy cctv

Tuohy also previously represented Australia as a Young Lion, in the media category in 2010 at the Cannes Advertising Festival; and was named ADMA’s 2012 Young Marketer of the Year before moving to the US where she currently works for Mozilla.


Meanwhile, PwC partner Megan Brownlow will return for a second year as the closing keynote to provide the first full details of the annual PwC Australian Entertainment and Media Outlook report – an established and authoritative forecast of revenues in advertising and consumer expenditure.

As part of PwC’s support for Mumbrella360 as headline sponsor, delegates who attend the session will receive free access to an electronic copy of the report, usually priced at $199.

Mumbrella360 takes place in Sydney with networking on June 6 and the conference on June 7 and 8. Last year’s event was named conference of the year at the Australian Event Awards.


The deadline for session proposals from the industry passed yesterday with a record number of responses. Starting from today Mumbrella360’s curators Camille Alarcon and Tim Burrowes will review and respond to the proposals over the next three or four weeks.

The “super earlybird” pre-program discount offer for Mumbrella360 – offering a saving of nearly 50% – closes this Friday.
To book tickets for Mumbrella360 at the super earlybird discount price, click here.


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