Founder of world’s hottest network among first major speakers revealed for Mumbrella360

January 17, 2017 10:43

The global CEO of the most talked about new agency network to launch in recent times, Hearts & Science’s Scott Hagedorn, is the first international keynote speaker to be announced for June’s Mumbrella360 conference.

Hagedorn: Founder of the fastest growing media agency network of all time

Named by The Wall Street Journal as one to watch in adland, Omnicom’s newest media agency network Hearts & Science launched in the US in April last year. It took the market by surprise when it snatched the two biggest media accounts in North America with Procter & Gamble and AT&T worth an estimated US$5bn.

Since then, Hearts & Science offices have already sprouted up in Canada, the UK, Puerto Rico, India and Dubai to service the MENA region.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

Stunt double 18 Jan 17

Excellent. Horgan as keynote.

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Multinational 20 Jan 17

Professional envy I guess…but how difficult must it be to grow a new agency brand with the help of an Omnicom? Hardly a blazing success story when underwritten by friendly money?

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Tim Burrowes 20 Jan 17

Hi Multinational,

When you’re going up against WPP, IPG et al to try to win those big accounts? Quite difficult…

Anonymous 20 Jan 17

Multinational – the money is the easy part, winning the mega accounts is the hard part and h&s has done that

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