Hearts & Science hires Isabelle Dunn as Australian digital lead
Former Mindshare head of digital, Isabelle Dunn, has been appointed to lead Hearts & Science’s local digital offerings.
Dunn will join the data-driven marketing agency ahead of its official launch on April 2 which sees parent group OMG open Hearts & Science’s 25th global office in Sydney and retire its M2M agency.
Dunn’s role at Hearts & Science will see her overseeing overseeing digital strategy, transformation and execution for Hearts & Science’s clients.
Hearts & Science was initially launched in New York in early 2016, and now has 24 offices around the world including New York, London, Tokyo, Toronto, Dubai.
Prior to joining Hearts & Science, Dunn had been leading a digital strategy and transformation project for the Val Morgan Organisation, having previously served as head of digital at Mindshare for two years and Mediacom’s head of social for 30 months.
Hearts & Science CEO, Jeremy Bolt, said of Dunn’s appointment: “Dunn’s extensive experience across platforms combined with her consulting experience and granular focus on implementation, perfectly positions her to help lead our partners in this ever-changing ecosystem to ensure their brands and businesses grow. We want to challenge convention, Isabelle will be a key part of this strategy going forward.”.
Dunn’s role will see her overseeing digital strategy, transformation and execution across Hearts & Science’s client portfolio.
On her new role, Dunn said: “As a huge advocate of data-led creativity and content activation, the Hearts & Science philosophy really appeals to me.
“In a world of growing ad clutter and avoidance, driving a positive brand impact with consumers at scale is challenging and is the central pillar of the Hearts & Science proposition. It’s an incredibly exciting time, and I can’t wait to get started launching Hearts & Science in Australia.”
Dunn will commence her employment with the agency on March 18th 2019.
