Hearts & Science names Mindshare’s Gail Halbert as Hyundai business director

Hearts & Science, Omnicom Media Group’s newest media agency to enter the local market, has appointed Gail Halbert as business director for the Hyundai account.

Halbert was previously digital investment lead at Mindshare, and has a background in the auto and investment category, having worked with clients such as Jaguar Land Rover and American Express.

Halbert started in the role last week

“We are thrilled to have Gail join Hearts. Her breadth of experience, capability and energy is already making an impact on the agency and I look forward to working closely with Gail going forward,” said Sydney managing director Wendy Gower.

Halbert began in the role on 16 September.

“I am really happy to have had the opportunity to be joining the Hearts & Science team at this early stage of the Hearts journey,” she said of her new role.

“The role presents an exciting opportunity to lead a talented team within Hearts. I am also really excited to continue to evolve the Hearts relationship with the dynamic teams at Hyundai and Innocean and looking forward to delivering marketing leading campaigns that bring solid business results.”

Hearts & Science sits alongside PHD and OMD in Omnicom Media Group, and was officially launched in the Australian market in February.


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