Heineken’s new ad campaign zeroes in on those celebratory moments

Andrew Banks

January 5, 2022 8:10

Heineken’s new global advertising campaign, “Cheers with No Alcohol. Now You Can” celebrates how it is now easier than ever for everyone to share social moments regardless of whether they are drinking alcohol or not.

The latest global Heineken 0.0 TVC campaign subverts the widespread feeling of exclusion that individuals often experience when choosing not to drink alcohol at social occasions, while showing that Heineken 0.0 gives everyone the opportunity to enjoy social drinking moments together.

The film takes the viewer on a journey through fictitious drinking moments across history, from the Viking era to New York’s Roaring ’20s, all the way to the modern day. Each situation shows that the person not drinking alcohol is excluded from the all important “cheers” moment, before disrupting the situation thanks to the introduction of Heineken 0.0.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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