Mumbrella’s Summer Shorts series – ep. 14

Mumbrella is busy cycling through the news around the marketing, media and advertising industries.

We’re tracking the movements of key personnel and keeping an eye on any mergers and acquisitions, so you can start 2022 as the most knowledgeable in your office.

Check back on this page for updates throughout the day.

Stay COVID safe out there.

Short shorts

  • Netflix expects to report 18.4 million new subscribers globally for last year, a 50% drop from 2020, writes The Guardian. The reduction can be attributed to a more crowded marketplace, and more specifically Disney+, which launched in November 2019 and is on pace to become the world’s largest streaming service by 2024. To combat this trend, Netflix needs to target “silver streamers,” viewers 55 and older who became “more comfortable with leading online lives,” says TalkTalk, a UK internet service provider. (The Guardian/LinkedIn)
  • Volvo Cars has hired former Dyson Group executive Jim Rowan as its new CEO to succeed Hakan Samuelsson. (Automotive News Europe)
  • Yum! says KFC will now be led by a new CEO: Sabir Sami, who officially assumed the new role at the start of 2022. Sami’s predecessor, Tony Lowings, will stay with the company to assist with the transition for the first quarter of 2022. KFC restaurants in the US will add Beyond Meat’s plant-based chicken to its menus, starting Monday for a limited time. (mashed/CNBC)
  • Heineken’s new ad campaign zeroes in on those celebratory moments.
  • NPR is adding a slew of new shows and subscriber-only bonus content to its new podcast platform NPR+. It also plans to launch an on-demand podcast bundle as a benefit of membership to local stations in the second half of the year. (Axios)
  • Wired merges its US and UK websites, but will still publish two separate print editions, as it vows to reject “the optimist and pessimist views of tech”. (Wired)
  • About four in 10 Australian businesses are experiencing significant impacts from the Covid-induced labour shortages, according to The Business Insight Report, released by the National Australia Bank (NAB). It was based on responses from about 1,600 businesses across a broad range of industries from mid-November to mid-December last year.
  • Ben Smith is leaving the New York Times to start a global news organisation with Justin Smith, the chief executive of Bloomberg Media, for the “200 million people who are college educated, who read in English”. Ben Smith will be the new company’s editor in chief. (The New York Times/Wall Street Journal)

“The news industry is facing a crisis in consumer trust and confidence due to the distorting influence of social media and rising levels of polarisation and parochialism,” Justin Smith said in an email today. “My plan is to launch a premium news business that serves unbiased journalism to a global audience and provides a high-quality platform for the best journalists in the world.”

  • Former EasyJet and Bulb Energy CMO Lis Blair has joined MoneySuperMarket as general manager of insurance, marketing and customer operations. Blair will report directly to CEO Peter Duffy, who previously served as chief commercial officer at EasyJet during her tenure in marketing. (Marketing Week)
  • Schrene Goh, Pos Malaysia, EVP of marketing has joined Lazada Malaysia as chief marketing officer, reporting to co-founder Markus Ekbom. (Marketing Interactive)
  • E Automotive Inc., a digital-commerce vendor serving the North American automotive industry, has named former Waze and Google executive Emma Weisberg as its first chief marketing officer. (AIM Group)
  • Samsung unveils its new $700 Galaxy S21 FE smartphone at CES that runs on the company’s fastest chip process and features a triple-lens camera and 5G capability. (Daily Mail)
  • Twitter completes its $1.05 billion sale of MoPub to AppLovin, which expects its unified platform with MoPub to process $15 billion+ of annualised advertiser spend by 2023. (Techcrunch)
  • RadioShack becomes the latest brand to ‘pivot to crypto’. (Fast Company)
  • Sky Bet has enlisted Man Utd great Roy Keane for its latest ad campaign:

Advertising Agency: Who Wot Why, London, UK
Creative Director: Ben Walker
Client Partner: Charles Faircloth
Account Director: Amy Villis
Agency Producer: Alex Coughlin
Photographer: Nick Eagle
Director/ Production Co: Jim Gilcrest/ Outsider
Producer: Tex Travi/ Outsider
Editor: Sam Bould/ Final Cut
Post Production: ETC
Sound Design: Parv Thind/ Wave Studios
DoP: Will Bex
Head of Marketing: Ross Sewley
Senior Creative Project Manager: Richard Duke
Lead Creative: Mark Forster
Creative Project Manager: Nat Wareham
Senior Producer: Holly Liddell
Brand Manager: Bradley Lewis Hill

  • Pedal Group Matt Turner says supply chain hold-ups are now becoming so acute that the company is now ordering stock 18 months to two years in advance. Pedal Group is the company behind the 99 Bikes retail brand, and Turner says having to order stock so far ahead will see it having too much stock in some categories and not enough in others. (Australian Financial Review)
  • Google has acquired Siemplify, an Israeli security orchestration, automation and response startup that enables security teams to collect and manage large amounts of data. The startup will be integrated into the company’s Google Cloud Platform. The significant acquisition is part of Google’s broader efforts to expand its security capabilities as attacks become more frequent and sophisticated. Last August, it pledged to invest US$10 billion in cybersecurity over the next five years. (LinkedIn)
  • Hospitality-focused ordering and payments platform Mr Yum has raised $89 million in Series A led by leading US VC Tiger Global. (startup Daily)
  • David Bowie’s estate sells the singer’s publishing catalog to Warner Chappell Music, sources say for over $250 million. (Variety)
  • Outgoing Australian Competition and Consumer Commission chairman Rod Sims says it is well advanced in terms of its investigation into Apple Pay and its dominance over digital payments. Treasurer Josh Frydenberg stated in December that he plans to adopt new powers that would see platforms like Apple Pay designated as payment systems, with Commonwealth Bank CEO Matt Comyn stating such powers are needed to ensure platforms operate under the same rules as banks. Sims is stepping down as ACCC chair in March, with his replacement being competition lawyer Gina Cass-Gottlieb. (Australian Financial Review)
  • UK’s second-largest independent media agency Goodstuff sells to US-listed ‘challenger’ group Stagwell. (Campaign)
  • Wayne McClammy at Hungry Man directs Amazon Prime’s latest comedic ad from Joint London.

  • Retailers are using apps such as Uber Eats to sell rapid antigen tests (RATs), currently in short supply around Australia. A convenience store in the Sydney suburb of Canterbury was offering a pack of two RATs on Uber Eats for $65 on Tuesday afternoon, while a restaurant in Adelaide had them available at one stage for $50 each. The use of apps by retailers to profit from the demand for RATs comes as the Australian Competition & Consumer Commission announced it was conducting an investigation into price gouging of them. (SMH)
  • US tech retail chain Best Buy is just the latest retailer to start its own in-house media ad-sales operation. Called Best Buy Ads, the new media network plans to target all manner of potential advertisers, well beyond the endemic tech firms it already counts as trade partners, said Best Buy CMO Frank Crowson. (Digiday)
  • Novak Djokovic will defend his Australian Open title after stating on Instagram that he had been given a medical exemption from receiving a COVID-19 vaccination. His exemption has been confirmed by the Australian Open, which noted that the exemption followed a ” rigorous review process involving two separate independent panels of medical experts”. (ABC)
  • Smaller Australian cinema operators are hoping that 2022 will see them build on a strong last couple of months in 2021, which saw the release of the latest James Bond film ‘No Time To Die’ and ‘Spider-Man: No Way Home’. Independent Cinema Association vice president Kieren Dell predicts average cinema revenue in 2022 will be around 75 to 80 per cent of pre-COVID figures, provided that cinemas remain open and there are no sudden lockdowns. (The Australian)
  • World’s richest man gets $32 billion richer: Elon Musk’s worth climbs to $304 billion as Tesla stock soars after car maker rolled out nearly a million vehicles in 2021. (The Daily Mail)
  • Key position vacant: Global Communications Director at VaynerMedia LLC.
  • Former Disney executives Kevin Mayer and Tom Staggs have acquired a minority stake in Westbrook, the media company founded by Will and Jada Pinkett Smith. (Bloomberg)
  • The Golden Globes will take place on Sunday without celebrity attendances or red carpet appearances. (Forbes)

2021 – That was the year that was:


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