Heinz Tomato Ketchup takes to Australian TV
Heinz Tomato Ketchup will this week be advertised on Australian television for the first time.
Heinz Marketing Director Cameron MacFarlane said: “We use the highest quality tomatoes in our Heinz Tomato Ketchup which means we don’t need to use any artificial thickeners, colours or flavours to make our ketchup thick and rich. The new TV ad is all about taking this key message to our fellow Australians.”
The ad is creative which has run internationally. The audio was localised by Marmalade, while media is being booked through Mitchell Communication Group.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
Would be better with the sound turned off.
User ID not verified.
When they replace the word “Ketchup” with “Sauce” I’ll consider buying it
User ID not verified.
Actually they had some (weird) ads running in 1999. I remember seeing two – “The rude ketchup” and “They smother your fries until they can’t breathe”. I remember thinking WTF.
User ID not verified.
@thewhitecrowe I remember those ads too because I was at uni at the time and my friends and I thought they were the best ads ever! The voice over was some stoner-dude who had a tag line like the smothering fries one that he’d repeat at the end. I have actually only bought Heinz Tomoto Kethcup since because I liked the ad campaign.
User ID not verified.
They were called “Ketchup with Attitude” in 1999 and there were 6 of them:
ARE YOUR FRENCH FRIES LONELY?
YOUR HOT DOGS WILL THANK YOU
PUT HAMBURGERS ON IT
PLAYS NICE WITH FRENCH FRIES
PSST. OVER HERE
MORE FUN TO SQUEEZE THAN TOOTHPASTE
Press release here: http://www.seedquest.com/proce...../p1001.htm
User ID not verified.
yep, just plain weird hearing ketchup… it’s sauce. respect the australian market.
User ID not verified.
Totally agree with Evan and Biz.
User ID not verified.
I like the word ketchup, it differentiates itself from the others. I have always bought Heinz Ketchup in Australia and when I was overseas purely because it tastes the best in my humble opinion.
User ID not verified.
Hi Tim
There was also another brand campaign in 2000 which I came across in our ad library archive – I have put two examples on our home page – enjoy!
Cheers
Mungo
Xtreme Information
http://www.xtremeinfo.com.au
User ID not verified.
There is a subtle different between Tomato Ketchup and Tomato Sauce. Most manufacturers insist that ketchup is made with spices, onions and garlic while sauce is generally made without spices. Personally I prefer Ketchup but each to their own
Sasha
User ID not verified.
No doubt Scott Rhodie will start crapping on about how ketchup advertising is better in the UK.
User ID not verified.
Just another try hard PR Stunt
User ID not verified.
Hello – Heinz Australia here…. Thanks for all your comments. Actually, our ketchup is different to our sauce. While we also love our Big Red Tomato Sauce, our Ketchup contains more tomatoes per 100mL (195g) than Sauce (168g), which is why we say it is thicker and richer. Our company’s founder Henry John Heinz first made Ketchup after trying Catsup during a visit to England in 1876. Catsup was a spicy fish-based product and he decided to substitute tomatoes for the fish. Since then, Ketchup has become a favourite condiment of millions and is synonymous with Heinz around the world. In Australia, our Ketchup is made in Victoria from tomatoes that are processed within 12 hours of harvesting. So while yes, the word “ketchup” is American for “sauce”, we think our Ketchup is also a bit more special than sauce.
User ID not verified.
@ Heinz. I had Heinz Ketchup last night on my hamburgers – it was delicious and way better than the more generic tomato sauce. I have had it on my hamburgers for more years than I care to mention and if it possible to “love” a brand, then Heinz TK would be getting close to my erogenous zone.
So it really pains me when I see such a poor attempt to communicate the brand values as demonstrated by the above TVC.
Please try harder.
User ID not verified.
Would’ve thought using Kevin ‘fair suck of the sauce bottle’ Rudd would’ve been a no-brainer here.
User ID not verified.
HEINZ you make me sick! Force American culture on us? It is tomato sauce to me and it always will be. There is no way I am going to buy your “ketchup”! If fact I’ll boycott anything HEINZ! Simply disrespectful to all Australians!
User ID not verified.
Heinz, I agree with David. The introduction of Tomato Ketchup to Australia is so unAustralian. Do Americans have Tomato Sauce, no, Why should we have American products. Why do people visit us in Australia, because we are different and have different products, words and culture. We are becoming so Americanised. Get the Ketchup off the shelf and off our TV.
User ID not verified.
Ummm, not sure if @Deborah or @David are aware the this product has been available in Australia for YEARS, its not a new thing…surely there are more pressing issues in the world to get worked up about?
User ID not verified.
I just emailed the company and told them that I’ll buy Masterfoods Tomato “Sauce”
User ID not verified.
What identity do Australians have left?
@Saucy – This goes beyond just sauce. What do we have left as Australians if everything we were is brainwashed out of us? Just look at the TV and news, things that should not be there. We are losing our identity as a nation. STOP letting our identity slip!
User ID not verified.
@David @Deborah @Darren
Yes of all the things going on in the world that deserve your energy and attention, the fight for Australians to hold on to the word ‘sauce’ instead of ‘ketchup’ is the one to focus on! Fair dinkum, bewdy bonza, dinky di like a kangaroo pie!
Here’s an idea! Please find some other place to wax nostalgic about the Australia of your imagining, that frankly never really existed except in Bazza Mackenzie movies.
By the way, the polite person from Heinz already explained they are two different products. Not the same. Is different. a) sauce b) ketchup. Buy one, buy them both. No one cares what you do.
User ID not verified.
WHY IS IT I CANT FIND HEINZ TOMATO SAUCE IN GLASS BOTTLES ANY MORE?
AND WHAT IS THE DIFFERENCE BETWEEN THEM.
A LIFE TIME CUSTOMER N. NEWMAN
User ID not verified.