Hell Pizza welcomes Bin Laden death
Hell Pizza in New Zealand has run a tactical ad that makes reference to yesterday’s death of terrorist Osama Bin Laden.
“Come in, Osama, we’ve been expecting you,” reads the ad copy, which runs beneath an article in the New Zealand Herald on the response to the Al Qaeda leader’s death in the US, plus a number of news websites.
The ad was created, and media planned and bought, by full service agency Barnes Catmur & Friends.
why is it always newspapers who manage to do this, not the web.
for all the bluster around newspapers being slow etc they manage to do event based tactical stuff better than any other medium.
i guess it’s the turnaround times required to build and traffic banners?
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great idea 🙂
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You got it @Logic. These days you need at least 3 months to build and provide a banner. There’s a lot to be done, planing, concept, approval, buying, specs, production, final approval, late delivery, 3rd party adserver trafficking, publisher adserver trafficking..
It then usually goes back for revisions from production onwards because the ad doesn’t click through properly.
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Bloody clever smartarse Kiwis.
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Clever smartarse kiwis
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Clever KIwis
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hot idea
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Refreshing when it’s not just VB using deaths to sell their products.
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@Deno, lighten up!
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@leon 3 Months? Who did you get that from? Someone who isn’t interested in money. No, I’m not sure what made them pick the herald, as opposed to the herald online. Perhaps there was already a booking in place for the paper and they changed the copy.
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Three months for a banner ad – I’m sure our designers would love that! Try three days, tops. Sometimes one is all we are given.
But I agree, developing for print is far quicker and easier. A simple message like this would have been with production for about 15 minutes before being sent on proof, then another 15 minutes for any changes and a press ready PDF. Add maybe 30 minutes of admin time and voila! Although I’m sure Hell is paying for far more than an hour of this agency’s time – and rightly so 😉
It might have been that the booking was in place already, but I think there was some clever thinking behind the actual media purchase as well. It’s placed right under the editorial on the subject. It might have even been a clever ad rep offering the space to their contacts as a prime opportunity for a topical ad. Excellent work, either way.
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Re @ Leon – you can actually use a program in the ad-server called smart versioning to update the copy of your online banners in real time which means you don’t have to build new assets all the time.
It’s been out for a while but for some reason not many clients use it:(
Details here:
http://www.mediamind.com/Conte.....Versioning
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