Hell Pizza welcomes Bin Laden death

Hell Pizza in New Zealand has run a tactical ad that makes reference to yesterday’s death of terrorist Osama Bin Laden.

“Come in, Osama, we’ve been expecting you,” reads the ad copy, which runs beneath an article in the New Zealand Herald on the response to the Al Qaeda leader’s death in the US, plus a number of news websites.

The ad was created, and media planned and bought, by full service agency Barnes Catmur & Friends.


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