Hello chocolate lovers
There are some category-busting chocolate ads around at the moment.
Yesterday I stated my admiration for GPY&R Melbourne’s Boost work (and discovered that not everybody agrees with me.
But as to this piece of work for Whittaker’s Chocolate in New Zealand: wow.
Stop Press NZ reports that it’s the work of Assignment Group and directed by Darryl Ward of Curious Films.
There’s an intriguing making-of video too.
I don’t think I’ve seen a chocolate ad like this before.
Tim Burrowes
Uncomfortably close to black and white minstrels for me.
Brilliant work, I love it!! mmmmmn chocolate
They have an Aussie site too: http://www.chocolatelovers.com.au.
hmmm… quite a strange ad if you ask me… and her underwear keeps appearing and disappearing throughout the ad!
Loads better than yesterday’s effort. At least this invokes some of the sensations felt when eating chocolate.
I’d be up for trying this product now. I probably wouldn’t have been just by packaging alone. It looks like a good time!
There is no turd polishing in this pool either… LOL!
I give it ten minutes on YouTube before some American media commentator sniffs an opportunity to score some easy mileage and complains of racial stereotyping and/or nudity and the clip gets pulled…
I don’t like either, but it’s just an opinion.
@Adam, it doesn’t need to go further than New Zealand to find commentators
http://www.stormfront.org/forum/t723324/
Hi Michael,
The fact that fascists don’t like the ad makes me like it more.
Tim – Mumbrella
Any idea when it goes to air in Australia?
I’ll give it two days before some ‘do-gooder’ complains to the ASB, and I’m tipping it will garner more than 30 complaints overall.
Yep … it’s a good ad! I’m off to the fridge now.
Delicious! I love it.
I’ve had dreams like this too………..
I do wonder how long it’ll be shown for though!
F***ing great.
Takes advertising taboos and shoves them where they belong. Great ad.
love it
Whittakers is my fav chocoalte and now i really want to go out and try the pepermint and dark chocolate flavour now 🙂
That ad is so bad I am taking break from chocolate, it made me feel sick.