Hello chocolate lovers

There are some category-busting chocolate ads around at the moment.

Yesterday I stated my admiration for GPY&R Melbourne’s Boost work (and discovered that not everybody agrees with me.

But as to this piece of work for Whittaker’s Chocolate in New Zealand: wow.  

Stop Press NZ reports that it’s the work of Assignment Group and directed by Darryl Ward of Curious Films.

There’s an intriguing making-of video too.

I don’t think I’ve seen a chocolate ad like this before.

Tim Burrowes


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