HelloFresh launches #DinnerDiaries series

Food delivery service HelloFresh has launched a content series #DinnerDiaries which stars Home & Away actress Lynne McGranger and singer Johnny Ruffo.

Created by Emotive, the #DinnerDiaries series features McGranger and Ruffo as they visit different Australian families to have with dinner them.

The first episode shows the duo meeting the Lovetts, a family of four with two children who are fussy eaters.

Both McGranger and Ruffo help the family cook a meal with HelloFresh.

Julie Grufstedt, head of brand and creative at HelloFresh Australia, said in a statement: “We’re thrilled by the positive sentiment and high level of engagement the series has already generated.

“In less than a week since launch, ‘Dinner Diaries’ has set a new benchmark for HelloFresh branded video content, and we’re excited to see the effect of rolling out over a hundred bespoke videos across all digital channels, in our most extensive marketing campaign to date.”

The campaign will include three episodes and is set to roll out across digital and social channels.

Mark Harris, creative director at Emotive, added: “HelloFresh came to us looking for an original way to engage and inspire their audience.

“We created and produced a new episodic format of storytelling for the brand. A comedic social portrait of Australia’s mealtime habits in 2018 presented by Lynne and Johnny.

“The series captures the eclectic and changing tastes of the nation, as families across the country challenge the traditional notion of what a weeknight meal should be thanks to HelloFresh.”


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