Henry Tajer named Dentsu Aegis Network’s CEO

The managing director of Amazon Media Group Australia, Henry Tajer, has been named the CEO of Denstu Aegis Network.

In his new role as CEO, Tajer replaces Simon Ryan, who departed the agency in November to join Car Sales as its managing director of commercial.

Henry Tajer has been named the new CEO of Dentsu Aegis Network and will commence on February 18

Tajer joins the media agency just six months after he started at Amazon Media Group as one of a series of high profile hirings for the the US giant which also included former Westpac and MLA advertising boss Andrew Howie and former Samsung Australia CMO Arno Lenoir.

Prior to his short stint at Amazon, Tajer was the global CEO of IPG Mediabrands for two years.

Before becoming the CEO, Tajer was chief operating officer of IPG Mediabrands’ global operations.

Tajer moved to New York in 2015 after being promoted to the CEO position of the media agency network.

Six months after Tajer departed IPG Mediabrands as its CEO, the agency set up a new entity after picking up the global media planning and buying account for Amazon.

Nick Waters, APAC CEO of Dentsu Aegis Network, said in a statement: “I am delighted to bring Henry into the group. We have a large and diverse business across Australia and New Zealand which requires the high calibre leadership that Henry will provide.

“An exceptional operator, Henry’s appointment will reinforce our leadership position as we enable our clients and staff to navigate the complexities of a rapidly changing market.”

Tajer added: “I can’t wait to get to know the team and work with our clients to enjoy shared success moving forward. The Australian advertising market is one of the most exciting in the world. I feel very lucky to be a part of it.”


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