Australian Open coverage secures clear weekly ratings win for Nine

Nine’s coverage of the Australian Open has helped the channel secure a clear weekly ratings win with a 23% overall audience share.

Beating out its rival free-to-air networks, Nine’s overall audience share for the week was well in front of Seven’s 15.8% share, Ten’s 13.2% share, ABC’s 10.4% and SBS’ 4.6% share.

The Australian Open has helped Nine to a clear weekly ratings win

On Monday night Nine debuted its coverage of the Australian Open after Nine won the Tennis from Seven in June last year.

Night one of the Australian Open saw 538,000 metro viewers tune in, which was a slight drop from Seven’s coverage of the event last year, which had a metro audience of 589,000.

However, night five of the Australian Open has been the most watched this year, with 791,000 metro viewers tuning in.

During night five of the tennis, Rafael Nadal and Alex de Minaur went head to head as 830,000 metro viewers tuned in to watch the game.

Despite Nine’s Australian Open success it hasn’t managed to beat Ten’s reality TV program, I’m A Celebrity Get Me Out Of Here.

Ten’s I’m A Celebrity Get Me Out Of Here premiered last Sunday night and attracted a metro audience of 1.098m. The opening night was the most watched program of the week.

Meanwhile, Seven’s most watched program of the week was Seven News as it obtained 912,000 viewers on Wednesday night.

For the multi-channels, 9Go! had the largest audience share for the week (3.7%), followed closely by One’s 3.6% share.

In the key advertising demographic 25-54, Nine also won in audience share with 22.2%. Seven saw a 15.9% share compared to Ten’s 17.3%, ABC’s 5.1% and SBS’ 2.9% share.

In the 16-39 demographic, Nine won the ratings again with a 24.4% share ahead of Seven’s 16.5%, Ten’s 15.9%, ABC’s 3.9% and SBS’ 2.1% share.

The graphs and charts below are provided by Nine and are built off OzTAM data. They exclude data for ABC and SBS. 


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.