Dr Mumbo

Here to help. Alone. Together. Repeatedly.

The thing about a crisis is that it forces companies to innovate and show originality.

So Dr Mumbo is grateful to YouTuber Microsoft sam for demonstrating just how uniquely each brand – or more to the point, their agency – has been thinking about the communications challenges of COVID-19.

There’s the mournful piano music of Uber. And Apple. And Samsung. And Kia. And Budweiser. And Fedex. And Heineken. And Facebook.

And the heritage messages of Lexus. And Nissan. And AT&T.

And the people focused promises of Southwest Airlines. And Lexus. And Hyundai. And Toyota.

And the focus on “even now” of Target. And For. And John Deere. And Tesco. And Verizon.

Who said adland can only work to a formula?


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