Full-time marketing coordinators in Australia are being paid a salary of up to $75,000 – but if they add ‘digital’ to the job title, that rate jumps up to $90,000, according to new industry salary data.
The Australian marketing sector might have seen a major pay increase after the pandemic, but it seems companies are gradually returning to their pre-pandemic salary benchmark.
According to an annual report from iknowho, a specialist marketing recruitment agency, the average CMO is taking more than $260k in annual salary (all salary figures exclude superannuation).
[click to enlarge]: Marketing salaries
[click to enlarge]: Digital marketing salaries
Heads of marketing and marketing directors are taking on average $180k – $250k, but entry-level positions such as marketing coordinators/assistants and event coordinators are taking $65k – $75k annually.
Some digital marketing roles had a higher starting salary, with digital marketing coordinators and social media coordinators taking $75k – $90k on average annually.
However, the top salary range of senior digital marketing roles tends to be capped sooner at around $200k.
[click to enlarge]: Agency salaries
[click to enlarge]: PR and comms salaries
Agencies had the lowest entry-level salary range, with graduate/account coordinators taking $50k – $60k, but as they advance to group head / client service director / general manager roles, the range is bumped to $180k – $250k.
Additionally, the report found that the average tenure of a marketer is 1.4 years, but senior candidates tend to stay longer with one company.
At the two-year mark, an employee who has made an internal move has a greater chance of staying with the company.
While monetary incentive is one of the top-ranked forms of recognition for marketers, they also love having career advancement opportunities and exciting projects.
Meanwhile, 87% of candidates said no flexible working options would be a dealbreaker.