Heritage Bank helps customers with their ‘firsts’ via Cummins&Partners

Kalila Welch

September 19, 2022 9:31

Queensland-based Heritage Bank has showcased its ‘People First’ philosophy in a new brand campaign from Cummins&Partners.

The new work is the latest iteration of the bank’s ‘Bank You Very Much’ brand platform, which leant into Heritage Bank’s 150 years of history to position it as ‘the bank you can thank’. The platform was launched by Cummins&Partners in 2019 after the agency was handed the creative account for Heritage Bank, with the agency making its official creative agency of record in 2020.

The campaign launches across TV, OOH, social, Spotify and online.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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