Heroine introduced in fisherman Vs bear story for John West
Simplot brand John West has launched a teaser for a new campaign that continues the story of the tussle between man and bear to capture the best fish.
The latest incarnation, created by BWM, sees the introduction of a heroine to the story. She joins the fisherman featured in the last ad, which was produced by the brand’s previous agency, Grey Melbourne.
The pre-launch teaser ad, directed in the style of a movie blockbuster by Paul Middleditch, debuts on Sunday.
So let me get this right.
It’s exactly the same concept they had 10 years ago, minus the humor, packed with marketing shite. Nice work everyone.
Nice to see the fisherman return, but the original is way better, still makes me smile
I read that headline as “heroin” so at least this makes slightly more sense.
Still, I bet the salmon would fly off the shelves…