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Hi Life Health & Beauty retracts ‘misleading’ anti-ageing ad

Cosmetics brand Hi Life Health & Beauty has published a groveling retraction in a newspaper following a campaign for skincare product that was found to make misleading claims.

The campaign for Stem Cell Therapy claimed that the product contained ingredients that could effect human skin cells and reduce wrinkles. However, Therapeutic Products Advertising Complaints body ruled that the ad was misleading.

The half-page retraction, which was printed in the The Sun-Herald yesterday, begins:

An advertisement for “Stem Cell Therapy”, which we published in this newspaper, should not have been published.

Hi Life Health & Beauty had not returned Mumbrella’s calls at press time.

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