High expectations for Guardians’ release

Animal Logic’s animated film Legend of the Guardians: The Owls of Ga’Hoole opens in the United States this weekend, and the company expects a much better box office result than the Hollywood Stock Exchange’s prediction for the film

“I wish I had a crystal ball. Our ambition for it is much bigger than that. We’ll have to see how audiences respond; we’ve got a film that will create a good word of mouth because it’s very original and stands out in the marketplace. There haven’t been too many well-created 3D experiences, and Legend of the Guardians is a great one, so I’m more optimistic than the Hollywood Stock Exchange,” executive producer and head of Animal Logic Zareh Nalbandian told Encore.

For the international release, the marketing campaign is in full flight; Warner Bros. Pictures and Village Roadshow Pictures are making sure everybody knows about it.