Hill & Knowlton wins Bayer animal health business
Hill & Knowlton has landed the public relations account for Bayer’s animal health business after a three-way competitive pitch.
The agency takes on a brief to handle consumer awareness, professional education and social media platforms to support Bayer’s animal products for cats and dogs.
The incumbent agency was Simply Science.
Hill & Knowlton’s MD Sue Cook said: “Key for Bayer is their understanding that for Australians their pets are part of the family. Having a pet can be rewarding and fun, but it also means taking responsibility for their health. Animal health is a significant industry in Australia and Bayer is a leader in this field.”
