F.Y.I.

Hill & Knowlton wins Sanofi – Aventis

Consumer healthcare company Sanofi -Aventis has appointed  Hill & Knowlton to its PR account.  

The announcement:

Sydney, October 11 2010: Leading communications consultancy, Hill & Knowlton (H&K), today announced its appointment by sanofi-aventis Consumer Healthcare as regional PR agency for its leading vitamin and mineral supplement Cenovis®. The partnership follows a competitive pitch.

Hill & Knowlton will take responsibility for developing a regional PR strategy across the Asia-Pacific (APAC) region, supporting implementation across a number of key markets.

Sanofi-aventis International Senior Brand Manager, Greg Hepple, said, “The team at H&K completely understood our brand and provided us with excellent strategic insights, creative thinking and local country expertise that will really help us support Cenovis across Asia.”

Cenovis was developed over 50 years ago in Australia and began with the launch of a single yeast product. Since then, the brand has become one of Australia’s leading vitamin and mineral supplements with a range of over 60 products. Cenovis has recently been introduced into a number of other countries across APAC including Korea, Thailand and The Philippines.

Hill & Knowlton Regional Director of Healthcare for APAC, Sue Cook, said, “An increasing awareness of preventive healthcare amongst Asian consumers has resulted in a growing trend in vitamin and mineral supplement use across the region.”

“We are delighted to have been chosen by sanofi-aventis Consumer Healthcare to help support the Cenovis brand across Asia Pacific.”

The account will be led by Hill & Knowlton Australia out of its Sydney office, working closely with sanofi-aventis Consumer Healthcare affiliates across APAC.

Hill & Knowlton has a strong healthcare presence in Australia with expertise across the pharmaceutical, biotechnology, healthcare provider and consumer health sectors.

Source: Hill & Knowlton press release

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