Hill & Knowlton wins Wrigley

Hill & Knowlton has struck a second early victory of the new year, winning the Pacific public relations account of Wrigley after a four-way pitch – taking the account from incumbent Edelman.

The news comes shortly after the agency won the Bayer animal health account.

Kristen Young, Wrigley Pacific’s senior manager – corporate affairs, said: “The H&K team’s demonstrated ability to turn communication activities into measurable business results was a key factor in their appointment. Their passion for, and understanding of, the food industry and our specific business needs were evident in the mix of strategic thought leadership and creative concepts that they presented during the pitch process.”

Hill & Knowlton’s MD Sue Cook added: “The Wrigley account is a very important client to add to our food portfolio, with an exciting mix of consumer, healthcare, business to business and digital communications opportunities.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.