Hipages tells Australians to ‘change the way you tradie’ in new TV ads

Tradie hire website and app, Hipages, has told Australians to ‘change the way you tradie’ in its latest television commercial.

The one minute commercial shows a man falling through the roof, a woman finding an unknown growth on her bathroom wall, friends run out of electricity while watching the rugby and a mother begging for another room while checking Hipages.

The ad shows all the different features of Hipages including its emergency and online payment offering, quotes, rating and recommendation system and the ability to manage jobs from a mobile.

VCCP is Hipages agency of record launching its first campaign for the brand in October 2016.

In March last year, Hipages appointed DEC PR to its public relations account.

Stuart Tucker, chief customer officer at Hipages, said in a statement: “As technology has rapidly evolved, so too has our platform, ensuring the tradie industry remains relevant in the digital age. The new campaign is designed to raise awareness that there is a better, smarter and more innovative way to connect tradies and consumers, as part of our mission to make home improvement
effortlessly efficient.”

Gary Dawson, VCCP ECD, added: “By using the word ‘tradie’ as a verb we’re setting out to disrupt the way people think about home improvements and the historically arduous process behind them, without technology to create a seamless experience. hipages is an exciting, innovative brand with clear ambitions to challenge the category norms and it’s been a pleasure working alongside their team to create this new exciting new platform.”


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