History Will Be Kind grows travel portfolio

History will be kindIntegrated communications agency History Will Be Kind has won the accounts for Cheapflights and travel insurance brand World2Cover.

The agency will provide both brands cross-platform strategic consultancy, content and influencer engagement support spanning B2B and B2C activity.

Managing partner of HWBK Emma-Jane Granleese said in a statement: “The calibre of the clients we are working with is testament to the strength of our hybrid offering and commitment to delivering high impact, integrated, content driven communications programmes. On the back of new business wins, the team is also set to expand in the coming months across both our public relations, content and social media streams. 2015 has certainly been a strong year for the agency,” she said.

HWBK’s remit for Cheapflights will cover both the Australia and New Zealand markets.


Global head of communications and PR at Cheapflights Phil Bloomfield said in a statement: “Cheapflights is a global leader with ambitious plans across a number of territories. We see massive potential across the Asia Pacific region, and I can’t wait to work with the HWBK team as we start to realise that by driving awareness in the dynamic, fast-moving Australian and New Zealand markets. The strength of our brand gives us excellent foundations for growth here and we’ll be looking to build on this by continuing our legacy of pioneering product developments and innovative commercial partnerships.”



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