History Will Be Kind wins Etihad Airways Australia account

Etihad Airways has appointed History Will Be Kind as its communications partner in Australia.

History Will Be Kind will be responsible for helping to further build the airline’s profile in the market and growing its share of voice across both consumer and trade channels.

Etihad Airways has appointed History Will Be Kind as its communications partner

The appointment continues to expand History Will Be Kind’s travel industry portfolio after winning Webjet’s New Zealand PR account in January 2019.

Etihad general manager of Australia and New Zealand, Sarah Built, said in a statement: “It’s an exciting time at Etihad with the recent introduction of our new Choose Well brand platform, which is designed to empower our guests to make choices about how they travel on their own terms.

“Australia is one of our most important global markets and History Will Be Kind is the ideal agency partner to help us showcase our evolving guest proposition in a bold way, fuelling market expansion and deepening our connections.”

History Will Be Kind founder, Emma-Jane Granleese, stated: “We are thrilled to be working with such a stellar brand, and one that has an unwavering focus on putting the customer at the heart of everything they do. We are laser focused on delivering great work and bringing Etihad’s offering to life in a way that will truly resonate in the Australian market. We can’t wait to make history with their team.”


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