History Will Be Kind wins PR for cash-back portal Shop Back

History Will Be Kind has won the PR account for online shopping cash-back rewards portal Shop Back.

The agency will be tasked with developing an integrated communications strategy to build awareness and market share for the brand.

Shop Back is an online shopping cash-back rewards portal

Shop Back is hoping to continue its success in Australia following its first campaign last year, Shop Fest, which connected users with 900 retailers’ end-of-year sales.

Angus Muffet, Shop Back Australia’s country manager said in a statement: “We’re thrilled to be partnering with HWBK and working together towards the ultimate goal of making shopping via Shop Back a daily habit for Australians. The agency has the expertise, creativity and tenacity to help elevate the brand as the leading loyalty platform in Australia.”

History Will Be Kind founder, Emma-Jane Granleese, said: “The team has an undeniable passion for technology and innovation, alongside online shopping. Shop Back brings all of this together, in one inspiring package. From startup to regional heavyweight, the business provides an exciting platform for consumers to connect with their favourite retailers, earning real cash savings in the process. They are true pioneers in their industry and we couldn’t be more thrilled to be working together to make history.”


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