Hit 107 axes breakfast show with Amos, Cat & Angus, citing shifting target audiences

Adelaide’s Hit 107 breakfast show with Amos Gill, Cat Lynch and Angus O’Loughlin will finish up in September.

Hit Network’s head of content, Gemma Fordham, announced this morning the show would be discontinued from September 21, citing a shift in target audience as one of the main reasons for the change.

The show will conclude at the end of September

The Hit107 breakfast show was first established in 2014 after Southern Cross Austereo rebranded SAFM. The show kicked off with Gill and Dani Pola. Cat Lynch joined the station in mid 2015 and Angus O’Loughlin – who was previously a night time Hit hosts with Emma Freedman – came on board in 2016.

In the first radio ratings survey of the year, the trio achieved 8% share, down 0.8 points from the year prior. In the second survey the show gained 0.1 of a point, but in survey three the show fell by 1.1 points to a 7% breakfast share. The most recent survey indicated an additional 0.3 drop to a 6.7% share, putting the show well behind Mix102.3 FM, Triple M and Nova 91.9.

Fordham said Gill, Lynch and O’Loughlin had been “incredible” assets to the network.

“However, with the shift in our target audience we’re excited to deliver a local show in Adelaide that will line up with our variety music strategy and that will also complement our two existing drive shows,” Fordham said.

Gill, who is set to pursue a stand-up comedy career in the US, said it was the “right time”.

“I helped launch Hit107 when I was 22 and have been very lucky to be here for four years. It’s a big part of my life, but I’ve always wanted to live in America and do stand up. I will also never wake up at 4am again. Ever!”

O’Loughlin will remain with the Hit Network.  He said he was incredibly excited for his 2018 role: “Until December, I’ll be sticking around Adelaide to develop a house at Christies Beach and drinking copious amounts of Tomfoolery Shiraz. I’ll be melancholy at leaving what I call home.”

Meanwhile Lynch will spend the time off travelling. “I’m sad but looking forward to what’s next. Adelaide has been great to me and I’ve enjoyed every minute of it. I may never get this chance to travel to South America for an extended period ever again,” she said.

The new lineup will be announced shortly.


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