Dr Mumbo


Dr Mumbo always enjoys the innovative ideas that emerge from SxSW every year, and 2012’s event is off to a strong start with BBH’s brainchild “Homeless hotspots“. It refers not to the itinerant population of SxSW attendees, but rather homeless people carrying wireless networks for the convenience of attendees.

“SxSW Interactive attendees can pay what they like to access 4G networks carried by our homeless collaborators. This service is intended to deliver on the demand for better transit connectivity during the conference”.

Homeless hotspots Dr Mumbo is somewhat reminded of Nathan Barley’s favourite website Online Russian Tramp Racing, featuring compelling call to action ” Pick your hobo.”

(HT @commuter_dirge)

Nathan Barley




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