Reckitt Benckiser has turned from its usual creative agency Havas Worldwide to PR agency Frank to create an online video for Aerogard.
The video, which spoofs Baywatch, features members of Ten’s factual TV show Bondi Rescue dashing to help people under attack from mosquitoes.
The work was creatively led by Frank PR with production by Dangermouse Productions.
Titled The Mozzie Guards, the video coincides with a “reclaim the summer” campaign which will see David Hasselhoff lookalikes patroling popular Australia Day locations in Sydney, Melbourne and Brisbane with Aerogard.
See the ad:
Victoria Janchek, brand manager of Aeroguard said in a press release: “The Mozzie Guards will ensure mozzies don’t spoil the fun for anyone this Australia Day. We hope that the rescue service enables families to stay out in the outdoors well into the evening and truly enjoy the national day with the help of Aerogard’s long lasting protection.”
The Mozzie Guards are positioned in highly-concentrated mosquito areas, as indicated by the High Mozzie Index, launched last year by Aeroguard, similar to the UV Index.
Digital agency Holler and media agency ZO are also involved in the campaign.
A spokesperson for Frank PR said that the campaign is intended as a PR one and Havas Worldwide was not involved.