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Holden draws on feelings of irritation towards caravaners in new spot for Colorado 7

Holden is drawing on the irritation most drivers feel towards caravans who slow down traffic in its newest ad for the new Colorado 7.

The latest spot, created by AJF Partnership, sees a dad and his young son in a Holden Colorado 7 towing a caravan through a variety of landscapes before coming on another caravan slowing down traffic to which the dad and his son say ‘bloody caravaners’.

https://www.youtube.com/watch?v=RsyFziWOhQE

It follows on from the car brand’s recent spot for the Holden Cruze.

 

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