Holden launches ad for electric car Volt, ‘We’re not just about big cars’
Holden has released a TV ad for Volt, its new long-range electric car, that challenges the idea that the General Motors-owned brand is “just about large cars”.
The ad sees Holden move away from the ‘Go better’ positioning it launched in 2008.
Jeffrey Darling directed the spot, which was created by AJF Partnership.
About 25 years too late mate
@ Jean – Too late? Are you kidding? If you had the technology and great ideas then why didn’t you create your own range of long range electric cars? Oh thats because your just a cyber critic!! Got it…
They are innovating and marketing a whole new range and you just sit there was a smug grin and say “pshht could have done it earlier” … maybe you should go and find a cure for cancer while your at it? Man cyber critics get up my nose
Australia. Celebrating 30 years of electricity.