Holden promotes its VF Commodore Storm in spot from AJF Partnership
Holden is promoting its VF Commodore Storm with a new campaign focusing on the cars features.
Created by AJF Partnership Melbourne the car is seen driving along typical Australian roads with the driver’s narration describing the cars features and ends with the tagline “The new special edition VF Storm range, turns more heads, changes more minds”.
https://www.youtube.com/watch?v=YC68Zpu8-YI
Teresa Basile, general manager – marketing communications said: “The campaign takes everything we are so proud of in the VF Commodore, and turns it up even further, with the tonality of the TVC following on from the refinement and technology expressed so clearly in the VF launch campaign in 2013.”
Running across TV and outdoor in regional and metro locations, the campaign is supported across radio, online, print news and is supplemented by prominent in-dealership showroom materials.
The campaign runs into mid-July.
Credits:
- Agency: AJF Partnership – Melbourne
- Director : Matt Murphy (GoodOil Films)
- ECD: Adam Francis
- CDs : Glenn Dalton & Andy Jones
- TV Producer : Susannah George
- GAD : Penelope Watson
- SAD : Aminah Hart
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