Holiday Inn searches for Australia’s biggest kid as part of its ‘Big Kids Not Included’ campaign

Holiday Inn Hotels & Resorts has launched a campaign featuring the Today Show’s weather presenter Stevie Jacobs as part of its hunt for ‘Australia’s Biggest Kid’ which is the final instalment of the chain’s campaign ‘Big Kids Not Included’ which aimed to position the hotel brand as the ideal choice for a family break.

The campaign sees Jacobs indulging in typical kid behaviour whilst at a Holiday Inn, including building forts, bombing into the pool and running up and down the hotel’s various levels.

Samantha Llewellyn, VP marketing, Asia, Middle East and Africa (AMEA), InterContinental Hotels Group (IHG), said: “Making it fun for all the family is at the heart of a Holiday Inn holiday, and at the heart of the ‘Big Kids Not Included’ campaign. Being able to create entertaining holidays where families can relax and enjoy their time together is a big part of what the brand is about. We are very proud of our ‘Kids Stay and Eat Free’ offering and of our ability to make everyone feel like a big kid, thanks to the fun on offer across our properties.”