McDonald’s rapped again by ad watchdog for marketing to children

McDonald’s has blamed several Queensland restaurants for failing to follow correct approval procedures after again being rapped for offering free food to participants at a basketball tournament.

The Advertising Standards Board (ASB) upheld complaints against the fast food chain for marketing to children after a ‘Small  Cheeseburger Meal’ or ‘Seared Snack Wrap, Apple Bag & Small Orange juice’ were offered to kids competing at the University of Sunshine Coast Basketball Club Competition.

The offer was redeemable at eight McDonald’s restaurants in the Sunshine Coast.

McDonalds said it encourages franchisees to sponsor activities, including sporting events, adding that organisers often request McDonald’s provide rewards as part of their sponsorship.