Holler launches iPad app in tribute to German biologist Ernst Haekel

Holler Sydney has launched an iPad app that pays tribute to German biologist Ernst Haeckel. The app works as a clock and features Haeckel’s famous biological drawings. The app was inspired by Holler director Mike Hill, who studied zoology at university.

The announcement:

Sydney, March 2011: Australian digital agency, Holler Sydney has created a clock app for the iPad inspired by 19th century German biologist Ernst Haeckel.

The Haeckel Clock, as it’s known, uses sketches of Radiolarians (ancient single-celled organisms with intricate mineral skeletons) from Haeckel’s famous book Kunstformen der Natur or Art forms of Nature as units of time. One of the app’s developers, Lukasz Karluk explains, “The Radiolarians vary
in size and as they get bigger, the unit of time they represent also increases.

With every passing second, the Radiolarians re-arrange themselves into higher groups, creating unique and ever-evolving forms of time. We like to think of it as our own, very humble version of evolution.”

“Ernst Haeckel had a unique, artistic way of looking at the world,” says Holler’s Founder and Executive Creative Director, Mike Hill. “This app is our ode to him and his pioneering work. He has inspired us and, in turn, we hope our Clock inspires others to find out more about him.”

Hill also claims there are several other “side projects” in the pipeline at Holler. “We’re always keen to push the boundaries and to nurture creativity and innovation at Holler. Projects like this one give us that opportunity and make Holler a fun and challenging place to work. It also has a positive effect on the work we produce for our clients. There is definitely more to come.”

The Haeckel Clock app is available from the App Store for free!
Download it here.


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