F.Y.I.

Pacific Magazines wins FIPP research award

Global magazine trade body FIPP has awarded Pacific Magazines at its annual Research Awards for the project BAM: Buyers Action Measure.

The announcement:

Pacific Magazines has been awarded by the worldwide magazine media association, FIPP, in their 2011 annual Research Awards. In topping the category ‘Best research by a single company,’ Pacific Magazines received praise for the launch of research project BAM: Buyers Action Measure.

Pioneered by Pacific Magazines, BAM is the culmination of an 18-month research project and measures return on advertising investment for the magazine medium. With the program establishing the publisher as a global leader in print media ROI, BAM directly measures the range of actions readers take as the result of seeing an advertisement in a Pacific Magazines title. BAM is an ongoing research project, with Pacific Magazines conducting more than 18 studies across its portfolio of titles each year.

Nick Chan, CEO, Pacific Magazines, said, “The award recognises the investment and value of research to Pacific Magazines  and we are particularly pleased to see the hard work and dedication is being acknowledged by the industry.”

Peter Zavecz, Commercial Director, Pacific Magazines said: “Receiving this award further cements the magazine industry as being the most accountable medium and as an industry, we will continue to undertake audience and consumer research at a very involved level.

Henry Tajer, President, the Media Federation of Australia said: “Full credit to Pacific Magazines for acknowledging the importance of stronger accountability within the magazine sector. Their ability to provide the additional layers of understanding have helped fuel their growth significantly.”

FIPP president and CEO, Chris Llewellyn said: “The FIPP Research Awards exist to recognise the fabulous work going on within research departments of magazine media groups. We all believe instinctively in the power of magazine brands, but having independent empirical evidence to prove the case will always be essential.”

The judges also commented on Pacific Magazines’ BAM: Best research by a single company; “This entry deals with a very relevant issue for magazines: return on investment. Results are presented for individual advertisements and, in aggregate, for magazines as a whole. The method provides hard data, applicable data which sales people find easy to use, and it supports a vital power of magazines: advertising in magazines influences and moves people. The Action scores, and the BAM scores showing action among buyers, are fruitful summary statistics, as are comparisons between the two kinds of score. The study also provides a basis for comparisons with other media including television.”

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