Home Beautiful secures partnership with real estate agency group Century 21

Homemaking publication Home Beautiful has secured a marketing partnership with real estate agency group Century 21.

The five-year partnership will service estate agents in Australia and New Zealand, and will involve integrated content spanning Home Beautiful’s print and digital assets, alongside its as Seven West Media properties.

Home Beautiful’s December edition

The partnership’s first content element has launched, with a new digital vertical on the Home Beautiful site: Open Homes.

The vertical sees the Home Beautiful editorial team work together with Century 21 to create content for Home Beautiful’s audience.

The April issue of the print magazine will include an eight-page selection of homes from Century 21’s Australia and New Zealand listings.

The partnership also opens a new distribution network for Home Beautiful. From April, agents throughout the Century 21 network will stock branded copies of the magazine and share them with clients.

Pacific’s Wendy Moore said: “With their love for finding and creating the perfect home, real estate is a key passion point for the Home Beautiful audience. Our readers have their finger on the pulse of the market whether they are looking to renovate, buy or invest.

“Partnering with Century 21 is a natural fit for us as we seek to grow the brand into new areas and extend our reach to different audiences. We’re incredibly excited to be working with Century 21 and see this as only the beginning of a major long-term partnership.”

For Century 21, the relationship with Home Beautiful signals a new national marketing strategy.

Century 21 chairman and owner Charles Tarbey

“Century 21 has been offering its customers and clients advice around the home for almost 50 years”, said chairman and owner Charles Tarbey.

“Partnering with Home Beautiful gives us the opportunity to continue this conversation. Utilising the expertise behind Home Beautiful makes this an unparalleled offering not seen within the real estate industry before.

“Our customers and clients will be kept informed on all aspects surrounding the home from buying and selling to financing, upgrading and styling of their current or future home, all combined with the expertise of our Century 21 agents.”


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