HoMedics: are your feet killing you?
Wilson Everard has created a new campaign for HoMedics in which a woman is strangled by her own feet.
http://youtu.be/f1jddczahXA
The ads, to promote HoMedic’s new foot, neck and back massagers, were directed by Ernie Clark.
“Getting noticed in the aggressive retail market is harder than ever, particularly in the area of electrical goods where everyone is slashing prices and producing TV ads that scream at the public,” said HoMedics boss Paul Harrison. “Since the launch of the campaign, we’ve heard that people have been specifically mentioning the ads when they’ve gone in store to buy the product.”
Credits:
- Agency: Wilson Everard
- Director: Ernie Clark
- Producer: Emily Green
- Production company: Spirit Films
- Sound: Phil Kenihan at Front of House
topics
Wilson Everard
This ad’s killing me.
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Poor woman’s feet are on backwards
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Facial tinea … ewwww.
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this ad is gross
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Gross is right… and her feet seem a tad huge compared to her face.
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I went on the internet this afternoon hoping to find this ad. I find it oddly arousing.
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