Homepage wars
Yesterday saw Microsoft flick the switch on its new MSN homepage which sees the end of customers for things like Hotmail being diverted to former partner Ninemsn, a move which could see it shed at least thirty per cent of its Nielsen Online Ratings audience.
That is unless Nine can, somehow, convince readers to change their homepage from MSN to Ninemsn…
But Dr Mumbo presumes the new banner ads running across Nine Entertainment websites urging readers to “make Ninemsn Your Homepage” are entirely unrelated to recent events.
If it were it could make for an awkward conversation between Nine and their former joint venture partners Microsoft, given that the Nine is still doing the ad sales for both Ninemsn and MSN.
