Honda Australia Motorcycle and Power Equipment appoints TRP
Honda Australia Motorcycles and Power Equipment has appointed independent agency TRP to its creative account.
The announcement:
Honda Australia Motorcycle and Power Equipment has named TRP as its creative partner following a competitive pitch.
TRP will commence work developing Honda MPE’s masterbrand strategy and creative across motorcycles, marine and power equipment.
“Honda is an iconic brand with a rich history. We’re excited to be helping more people experience the sense of joy that comes from using these products. We’ve enjoyed getting to know the team at Honda and we look forward to making great work together,” said Kyle Ross, Head of Strategy, TRP.
“We are very excited to be working with TRP to further develop the strength of the Honda brand in Australia across the Motorcycle, Marine and Power Equipment portfolios and connect with consumers in an engaging way,” said Nicole Tyquin, Brand Manager – Brand Department, Honda Australia Motorcycle and Power Equipment.
Source: TRP media release
