Honda Buffalo claims it’s ‘greatness from the ground up’

Lawn mower Honda Buffalo has said it is ‘greatness from the ground up’ in its latest campaign promoting its new features.

Created by DPR&Co, the TV campaign promotes the mower’s new features which are made for “tough Aussie conditions”.

Susan Barca, marketing manager at Honda, said in a statement: “This campaign is the first iteration of Honda Power Equipment’s new creative strategy.

“It powerfully represents the HRU range, one of the most important new product introductions from Honda in years.”

Richard Ralphsmith, ECD and co-founder at DPR&Co, added: “Honda mowers are renowned for their reliability and longevity and the new Buffalo model lives up to that reputation. Our campaign focuses on the design philosophy of the Buffalo and Honda’s technology leadership.”

The campaign is running across TV, outdoor, social and digital.


  • Account Manager: Anya Gully
  • Founder and Executive Creative Director: Richard Ralphsmith
  • Art Director: Tassy Kontogiannis
  • Designer: Olga Neofotistos
  • Community Manager: Madeleine Kemp
  • Production Company: Imagenation
  • Honda Marketing Manager, Power Equipment & Marine: Susan Barca

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