Honda host pop-up drive in cinema experiences to promote Jazz

Honda is hosting a series of outdoor movie events with the pop-up drive in cinema equipment being carried around in the brand’s Jazz vehicle in a stunt to promote the car’s ‘Magic Seats’.

Tickets for the Honda Jazz Magic Mobile Drive-In, created by Leo Burnett Melbourne, are given away by ballot, with the winners able to see the pop-up cinema being set up, with select VIP attendees able to view it from inside one of the Jazz cars.

Leo Burnett Melbourne creative director Andrew Woodhead said: “The Mobile Drive-In is an experiential event and a product demonstration in one.”

The activation kicks off in November and runs of the back of the national launch of the Jazz. It will be supported by television, direct, online, mobile and social.

Honda Australia general manager of communications and customer Jason Miller said: “This Honda Jazz activation sits perfectly within our brand platform of clever thinking. The Magic Mobile Drive-In is as much about engaging and entertaining our audience as it is about selling cars persé. It’s important we connect with the next generation of buyers to ensure we shift current perceptions.”


  • Client: Honda
  • General Manager Communications & Customer: Jason Miller
  • Brand Communications Manager: Melissa Altarelli
  • Brand Communications Specialist: Sarah Tolliday
  • Brand Communications Specialist: Megan McDermott
  • Agency: Leo Burnett Melbourne
  • ECD: Jason Williams
  • CD: Andrew Woodhead
  • Head of Copy: Sarah McGregor
  • Senior Art Directors: Rob McDowell & Justin Nagorcka
  • Digital Art Director: Tim Shelley
  • Senior Digital Designer: Christine Calo
  • Senior Agency Producer: Cinnamon Darvall
  • Freelance Producer: Anne Combe
  • Group Account Director: Chris Ivanov
  • Senior Account Director: Jaime Morgan
  • Account Manager: Jacquelyn Whelan
  • Production Company: Exit Films
  • Director: Stephen Caroll
  • Producer: Tobias Webster

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