Honda set to take its media account to pitch

Kalila Welch

November 30, 2023 11:04

Honda is looking to change up its agency roster after close to a decade, with pitching now underway for its media account, Mumbrella can reveal.

While the pitching process is yet to officially commence, Mumbrella understands that incumbent Zenith Media will not be contesting the account.

The Publicis Groupe media agency has a 17-year history with the automotive brand, last being named on the automotive brand’s consolidated agency roster in 2014, alongside Publicis creative agency Leo Burnett.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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